Second Life is rubbish.
Particularily as a method of advertising.
As "Wired's" Frank Rose points out, millions of dollars (Real, not Linden) are being wasted on building content into a largely empty virtual world.
But, in amongst the sea of empty corporate islands, burning of Big Brother contestants and flying williesthere is innovation.
Even if it's not quite what the corporations are expecting.
Italian IBM workers, angered by a €1000 pay cut, have staged a picket of the IBM Second-life headquarters.
IBM have spent a fortune on virtual training, only to have it turned against them by disgruntled staff.
Like the unexpected growth of sms use in the past few years (Phones continue to become more complex but use of advanced features is declining) simple uses of technology are often the most popular.
Like organising a strike.
Maybe the fortune IBM spent on "virtual real estate" could have been spent on worker's salaries.
That would have been much more effective advertising.
