Scamp is a brilliant creative.
See his Volkswaken King Kong ad and weep salty "I wish I'd done that" tears of joy. His advice Tuesday tips should be required reading, nay compulsory for any young creative.
He posted a delightful polemic on the evils of Creative Generalism. Now he's having A pop at the planners who dare to suggest that they might have creative input.
Funny, well argued.
Spelt all proper too, unleik mi post.
But wrong. Oh so wrong.
Advertising creatives are trained to produce adverts. That's our business solution. We take an often mediocre product and tack on a creative wrapper.
But the new economy requires remarkable products and, as the mighty Seth Godin points out, they won't come from within a closed-loop of a creative department.
There's more than a hint of fear in his post. Ad spend is falling and our jobs are at stake.
But there is no need to fear!
Advertising creatives are already generalists. We can come up with ideas for anything. And a wide range of creative skills and knowledge can only make us stronger.
Others can do it!
Out of the bunkers boys and girls! Over the top!
Break out from the bounds of tHE six-sheet and 30 second TV spot.
To the accounts and planning and TV departments!
Storm the corporate boardrooms and the research & development departments with markers set and minds sharp!
Advertising cannot hold us!
Chaaaarge!
