Nerfed by 2.0

Steve Reubel has posted an interesting job description at his Ad Age blog. Geek Marketing.
People in marketing that can bridge the gap between traditional marketing and the digital world.
Now I'm in search of a new title. And this one might just fit.
Being a geek I tend to consider professions like classes. The Art Director used to be solid, dependable role with a defined skill set.
Like a Paladin or Rogue.
Or dilettante.
Ok, maybe not the dilettante.
But you get my drift.
Then along comes the web 2.0 and I find I've been nerfed.
De-buffed.
Rendered harmless like the foam weapons of the same name.
Writers are quids in, everyone needs writers.
At a recent creative headhunter meeting I was told the Writer openings outnumbered the Art Director 36 to 1.
Art Directors are screwed.
So I need a new class.
Any ideas?
Geek Marketer is winning(or should that be geek marketeer?)
Though "Concepatatron" is a pretty close second.