Gorilla Advertising

   

Have you seen the ad with the gorilla?
    Playing drums.
    To Phil Collins.
    There's no strategy, just a gorilla playing drums. As the website says:
    "There's no clever science behind it - it's just an effort to make you smile, in exactly the same way Cadbury Dairy Milk does"
    But in the gnarled black knot of evil that is my adman's heart a little spark of joy just plinked into life.
    It even made a little "plink" noise.
    Because this ad isn't looking for a "target consumer". Just as well, because "the consumer" is no more: like Crimpoline suits and the Alpine Lorry. It's not bogged down in tortuous strategy. Instead it's building a fun personality for the brand.
    A shiny, gorilla-shaped brand lighthouse round which ill happily sail in my little chocolate boat of fun.
    Ahoy!

Comments

[Mikey B]

Do you not think it was a creative idea in search of a marketing manager to buy it? It says funny YouTube moment to me, not Oh I fancy a bit of low-cocoa chocolate.

[mikemystery]

Yes Mikey B, I accept that: How long do you think that the letterman "balls" idea floated about before it found a client. Advertising should make your product famous. This is doing the job.

I win, nae returnies.