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September 06, 2007


Jon Howard (Living Brands)

Welcome to the world of blogging.

Sure you're an art director? Sounds like the stuff us planners spout off about...so very interesting obviously.

Think you can also see brands as 'gods' (small g) in the way pre-modern people used 'gods' to explain the world around them - sun god, rain god etc.

Now we have, for e.g., the god of music (iPod) etc.


We tend to look at gods as being all powerful (even small gods) But demons have a much more give and take attitude.
(and yes i'm an art director, but there's too many bunkers in agencies already. Besides, planners get to talk about big new fun stuff. Art Directors mostly about kerning)

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