Ok, advertising is two years behind any fashion. So it's no surprise that I start a blog now. Already every man and his dog has one.
Hell every man and his cat has one come to that. But here's my point, We'd better get "with it" pretty bloody soon or we're screwed
No one working in advertising should be able look at this and not feel a horrible prickle of fear run down your spine.
São Paulo No Logo by Tony De Marco documents the Sao Paulo skyline six months after the ban on outdoor advertising. It makes sobering viewing, especially if you've spent the last ten years making a living from posters
And you though Tivo was bad for advertising.
Mark my words: this is not a one-off. Ignore it at your peril. Advertising is broken: media fragmentation, cheaper faster broadband and a rising tide "interruption avoiding" technology means that big ad agencies will soon be sinking like a veritable fleet of Titanics.
Traditional creative approaches no longer work. And traditional creatives need to adapt to survive, or end up on the scrapheap, like a Brazilian billboard.
That's my plan. Who's with me?