Man the lifeboats

Ok, advertising is two years behind any fashion. So it's no surprise that I start a blog now. Already every man and his dog has one.
    Hell every man and his cat has one come to that. But here's my point, We'd better get "with it" pretty bloody soon or we're screwed
    No one working in advertising should be able look at this and not feel a horrible prickle of fear run down your spine.
    São Paulo No Logo by Tony De Marco documents the Sao Paulo skyline six months after the ban on outdoor advertising. It makes sobering viewing, especially if you've spent the last ten years making a living from posters
    And you though Tivo was bad for advertising.
Mark my words: this is not a one-off. Ignore it at your peril. Advertising is broken: media fragmentation, cheaper faster broadband and a rising tide "interruption avoiding" technology means that big ad agencies will soon be sinking like a veritable fleet of Titanics.
    Traditional creative approaches no longer work. And traditional creatives need to adapt to survive, or end up on the scrapheap, like a Brazilian billboard.
    That's my plan. Who's with me?

Comments

[mnuez]

Sorry dude, I'm sure you're a good guy n' all but if the Sao Paulo deal sends a chill down your spine then methinks you n' I aint on the same side of this issue.

Anyhow, I wish you PERSONALLY tremendous success but I wish any project you've got to continue the rape of human souls - terrific failure.

mnuez
www.mnuez.blogspot.com

[mikemystery]

So your sure I'm a good guy even though I'm rapist of human souls?

mnuez, I work in advertising, so obviously It's a frightening prospect to be out of a job. What with a wife and son and a desire to live under a roof with food and heat.

I'm scared, not because they came down, but because they no longer work. That's my point. It's better they come down. They're needless pollution.

Spend five minutes in any ad agency you'd see how difficult it is to sell stuff. Even stuff that people need.

I've never done anything that raped human souls, or even came close. I've done the occasional ad that has made people smile and sold a good many bottles of beer. Or diarrhoea pills. Or holidays.

Hell, I'd LOVE the chance to advertise something really evil. An asset stripper, or a tobacco company. Maybe an arms dealer.

But it never quite pans out like that.

God luck with overthrowing the evil of capitalism. If you need anyone to design glorious propaganda after the revolution, give me a shout. As long as it's not bloody posters...